Critical Features of an Ecommerce Web Design in a Nutshell

The age of digital trading demands your commercial site to match steps with the modern day trends followed in eCommerce website design. You have to respond to this demand, in case your online venture wishes to make its digital presence felt before the targeted niche. Actually, this situation requires your website to play a double role. Unless it satisfies web regulations, attainment of its targeted ranking is far cry. It needs to have the essential X factor as well to let the visitor glued to the page and improve conversion rate. This requires a specific type of website design backed by few crucial features that you need to take up, in order to make your eCommerce site a standout from the crowd:

• Trendy layouts harmonizing your tone of communication and the products available for the potential customers. For instance, think about a lifestyle store offering trendy stuffs, and the requisite layout available for the concerned ecommerce web design stays focused to elements of fashion to be displayed

• As part of this specific web design requirement, there should be a search bar option that makes the browsing job easier for the customer. A standard ecommerce site host no lesser than millions of products and it calls for systematic categorizations of the items available in terms of price range, brand, type etc. For sub categorization, there should be options available to filter search results further

• High resolution, expandable images of the items should give a 360 degree view of the products displayed. It’s a prerequisite for ecommerce web design jobs, and needs to be optimized properly to reduce loading time

• Strategic usage of breadcrumb navigation enables the user to have a clear idea of the pages visited so far, before staying on the current page. Of course it saves a lot of time while going back to the previously visited pages, and indirectly propels user satisfaction

• The proposed ecommerce website design should highlight Call to Act (CTA) buttons properly, preferably on each of the pages of the website. Customers, after navigating to the pages maintained for making purchase should be intimated clearly about the necessary details like  delivery charges, payments, clauses for order placement and cancellation etc.