Essential Things to Remember in Making E-Commerce Web Design

The main focus of your online business is your online store. There would be customers from around the world trying to log in at different times of the day. This necessitates the e-commerce web design to be fresh, easy to operate and providing easy navigability. You are making your store available 24*7 even when you are not available. To enable a better shopping experience for your customers, you need to take care of e-commerce website design and increase sales.

Make a website which is user friendly

An eCommerce web design which is user friendly enables the user to easily work through the pages. The customer would require working though a site which appears good and professional has proper functionality and can be easily navigable.

In terms of appearance, the website should be something which attracts customer’s attention. It should have a simple style which does not disturb the user’s attention from the purpose, have buttons which are easily accessible, images which are both attractive and of quality. The logo should be able to brand your business better.

The functionality is one very important aspect of a website. You should not be putting in broken links or links to irrelevant pages. All the buttons, links as well as other elements should be functioning well without creating hassle for the user. Avoid keeping too many buttons and procedures, it irritates the user. Your customer will think twice before buying from your site the next time if there are too many buttons that he/she has to work for the purchase.

As an e-commerce web design, you need to carefully consider your website’s navigation. Smooth navigation through the pages, the customer should not have to look for icons and tabs to find what he/she is searching is very important for the website to work well. Pages which break up while opening or take the customer through other pages, which is not what the customer is wishing to find at that time, can irritate the customer and discard the website.

To create a good user experience, you need to remember that your e-commerce website design is to attract a handsome customer base and not distract them.

Features Present In B2B Ecommerce Website Design

Unlike other commercial sites, business to business eCommerce website design requires a special attention. Yes, it’s true that you are to stick to the basics and make it user friendly, still the approach is somewhat different from any other sites or online platforms to conduct transactional and related activities. B2B platform results feasible transaction between two business organizations operating within the same supply chain excluding the final consumer, for instance the payment made by the retailer to the distributor. The transactional volume is way heftier than its business to consumer counterparts, simply because the entire cycle of payment and delivery involves numerous sub components, each characterized with its comprehensive financial value. Since it involves a series of actions, the appointed web development company for designing the concerned pages is required to stick to certain core features.

In fact, such assignments handled by a web design company in Singapore or any others territories help you meet one more crucial aspect. Considering the emergence of social media boom, almost all the companies engaged into online business to business activities are keen to exchange trade related communication via this platform. In fact, effective eCommerce web design can enable them communicate with the core customers as well.

The following are the crucial features to be included in a standard ecommerce website used for B2B transactions:

• Placement of search browser on the right hand side of the page displayed
• Use of information rich slideshows
• Broad sized menus
• Image centric navigability
• Separate menus indicating one touch social media tabs and news feeds
• Facilities to limit search within specified country domains and preferred language
• User friendly customer interaction button
• Appropriate use of graphics to highlight promotional elements like company logo
• In case the page is too elaborate, placement of “ back to top” button
• User friendly navigation system, directly linking to the desired page
• CTA buttons in a visible manner, and so on

Nevertheless, you aren’t supposed to forget the importance carried by originality of the design. The page displayed shouldn’t be a copy of the other entities offering the same service like you do. Keep innovating and look for newer trends, but make sure that these features are in sync with the company or brand image.

Three Elements That Make For the Best Ecommerce Website

The rapid growth of internet has made evolvement of eCommerce popular. If you want to maintain your top position in the world of online sales and marketing, then you need to have a team of highly qualified and experienced marketing professionals to support your business. With the recent economic scenario, it is natural that you would want to cut down on the cost of keeping a full time employee to look after this aspect. So, it is wise to find a reputed eCommerce web design company that would help you in creating the right site for your products. The company would also ensure that the site is maintained properly and new features are instilled and upgraded as needed.

While choosing the right company that offers services for eCommerce website design, you also need to keep in mind about the three essential elements that make the most successful website. These are:

• High quality content: Your website should be more than just a selling page. You need to provide value to the customers, to make them return to the site repeatedly. Whenever one chooses a product that is related to your site, the first name that would come to their minds should be yours. You need to post regular updates about the product details and reviews. Sometimes a casual research can lead to sale, if the content is of high quality and unique.

• SEO or Search Engine Optimization: Creating a well optimized website can be really tricky and complex. Earlier, the ecommerce web designer and marketers used to implement keyword stuffing. They filled a page with certain key phrases or words that would make the page get higher page ranking. However, search engines have become more discerning nowadays. Manipulated websites get eliminated from the search engine rankings. Only an experienced ecommerce web designer knows the basic requirements of the search engine algorithms and works in accord with the SEO expert to deliver the best.

• Easy navigation: If you put heavy graphics of large chunks of text into the website then the visitors would most likely go away. So, only a streamlined ecommerce web design is needed to make the website pleasing to the eye. There also needs to be a navigation bar to make the site user friendly. The right ecommerce website design would certainly bring in more visitors and compel them to stay longer. This results in more prospective customers.