Features Present In B2B Ecommerce Website Design

Unlike other commercial sites, business to business eCommerce website design requires a special attention. Yes, it’s true that you are to stick to the basics and make it user friendly, still the approach is somewhat different from any other sites or online platforms to conduct transactional and related activities. B2B platform results feasible transaction between two business organizations operating within the same supply chain excluding the final consumer, for instance the payment made by the retailer to the distributor. The transactional volume is way heftier than its business to consumer counterparts, simply because the entire cycle of payment and delivery involves numerous sub components, each characterized with its comprehensive financial value. Since it involves a series of actions, the appointed web development company for designing the concerned pages is required to stick to certain core features.

In fact, such assignments handled by a web design company in Singapore or any others territories help you meet one more crucial aspect. Considering the emergence of social media boom, almost all the companies engaged into online business to business activities are keen to exchange trade related communication via this platform. In fact, effective eCommerce web design can enable them communicate with the core customers as well.

The following are the crucial features to be included in a standard ecommerce website used for B2B transactions:

• Placement of search browser on the right hand side of the page displayed
• Use of information rich slideshows
• Broad sized menus
• Image centric navigability
• Separate menus indicating one touch social media tabs and news feeds
• Facilities to limit search within specified country domains and preferred language
• User friendly customer interaction button
• Appropriate use of graphics to highlight promotional elements like company logo
• In case the page is too elaborate, placement of “ back to top” button
• User friendly navigation system, directly linking to the desired page
• CTA buttons in a visible manner, and so on

Nevertheless, you aren’t supposed to forget the importance carried by originality of the design. The page displayed shouldn’t be a copy of the other entities offering the same service like you do. Keep innovating and look for newer trends, but make sure that these features are in sync with the company or brand image.