Friday 7 March 2014

Develop an Ecommerce Site with Proper Planning and Figuration

Though you are making designs with tools, always keep in mind that websites are always build for real time users. Thus, they need proper planning and figuration to make it user friendly. Though you can impress the visitors for a second with the artsy design and flash media, but when it comes to usability they are always disappointed. So never, make your customer feel lost once they visit your site. A well-designed website with impressive navigation adds to the beauty of your online presence. Never attempt to go for the best design, but cull for the usability.

Ecommerce web design should always be in the form of promotional event. The home page of the site should highlight the USP of the products and services you are dealing with. The customers are generally attracted with discount on certain items, free shipping and after sale service. Customer centric eCommerce site have always been useful in increasing the merchants profit and improving conversion rates. Highlighting the inevitable tricks that acts as an essential feature makes the site most visited.

Develop a sense of trust and authenticity, the very first moment the customers visit the site. Once they choose an item to purchase, make sure the shopping cart is visible and assure them their item have been registered successfully. Having a check out button or a link that goes back to the previous page would pose helpful for the visitors. If you have huge site and deals with large number of products, try to simplify the search with an auto complete function, so that visitors are able to access the match easily. No matter how huge your site, always keep the site clutter free, in this way the shopper will have a hassle free shopping experience. Finally, providing them a product over view, as to what items they have purchased is very important. Remember, every customer is busy and slow loading speed can be distracting effect, so create a single page check out, which keeps the customers coming back.

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